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salesforce (97633)

SFMC Senior Developer

6-10 Years

Full Time Jobs

Market Rate



Job Description:
  • Plan, build, test, project & stakeholder management) for Marketing Technology Stack (including SFMC, braze, Vibes, etc) and lead all innovation on the platform to drive specific business and customer KPIs SFMC
  • Be accountable for building integrations with internal and external apps on the platform
  • Work closely with the data engineering team to build data integrations scalable into and out of the platform
  • Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best-in-class email templates with highly dynamic and personalized content
  • Manage Automation in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures 
  • Build responsive web cloud pages for use cases such as landing pages, survey forms, and campaign products
  • Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
  • Monitor data streams for latency and quality issues Braze
  • Setup Braze platform with necessary data pipelines and tracking, in collaboration with the app/data engineering team, in order to send a push notifications, in app messages etc
  • Set up Braze integrations with other Martech systems (eg SFMC, vibes) to orchestrate communications across email, push notifications etc 
  • Build Braze-powered in-app gamification experiences via html, css and javascript bridge to fetch data from different databases via APIs 

Key KPIs:

  • Ensure operational hygiene across all systems
  • Successful short-term and medium-term feature deliveries with minimal critical bugs.
  • Scaling up the share of the mobile channel as a proportion of total revenue with personalized push notifications, in-app messages etc
  • Scale-up in-app gamification experiences, that is aligned to the business strategy to drive repeat app visits

Desired Skills and Experience:

  • 5+ years of hands-on experience working on Salesforce Marketing cloud + Braze preferably or any other marketing automation platform
  • Computer engineer and/or hands-on experience writing code in HTML, CSS, SQL, and Javascript/AMPScript/Similar scripting language for any other marketing automation platform
  • Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder, and Content Builder.
  • Experience building applications and innovative email templates on the platform that drives business KPIs
  • Fundamentally curious and always tinkering and exploring new tech

Duration:- 6 Months

Location:- India Remote

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