Plan, build, test, project & stakeholder management) for Marketing Technology Stack (including SFMC, braze, Vibes, etc) and lead all innovation on the platform to drive specific business and customer KPIs SFMC
Be accountable for building integrations with internal and external apps on the platform
Work closely with the data engineering team to build data integrations scalable into and out of the platform
Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best-in-class email templates with highly dynamic and personalized content
Manage Automation in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures
Build responsive web cloud pages for use cases such as landing pages, survey forms, and campaign products
Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
Monitor data streams for latency and quality issues Braze
Setup Braze platform with necessary data pipelines and tracking, in collaboration with the app/data engineering team, in order to send a push notifications, in app messages etc
Set up Braze integrations with other Martech systems (eg SFMC, vibes) to orchestrate communications across email, push notifications etc
Build Braze-powered in-app gamification experiences via html, css and javascript bridge to fetch data from different databases via APIs
Key KPIs:
Ensure operational hygiene across all systems
Successful short-term and medium-term feature deliveries with minimal critical bugs.
Scaling up the share of the mobile channel as a proportion of total revenue with personalized push notifications, in-app messages etc
Scale-up in-app gamification experiences, that is aligned to the business strategy to drive repeat app visits
Desired Skills and Experience:
5+ years of hands-on experience working on Salesforce Marketing cloud + Braze preferably or any other marketing automation platform
Computer engineer and/or hands-on experience writing code in HTML, CSS, SQL, and Javascript/AMPScript/Similar scripting language for any other marketing automation platform
Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder, and Content Builder.
Experience building applications and innovative email templates on the platform that drives business KPIs
Fundamentally curious and always tinkering and exploring new tech
