oracle (89398)

Marketing Cloud Consultant

1-4 Yrs

Full Time Jobs

Market Rate

Bangalore, Karnataka, India


Special Requirement
  • Experience of using the Oracle Marketing Cloud (Eloqua), and marketing automation platform that includes creation of campaigns, segments & assets,  integration configuration, as well as advanced automation features.
  • Knowledge of marketing automation best practices,
  • Familiarity with program builder, Emails, campaign canvas, Landing Page, Forms and lead scoring model.
  • Expertise in HTML, CSS, JavaScript, AMP Script, RPL functions
  • Ability of setting up ad hoc, transactional, and nurture emails campaigns in marketing automation platform, testing content, loading HTML, and setting up tracking URLs
  • Define user based roles and responsibilities.
  • Design, header, footer, signature, email subscribe, unsubscribe as well as bounce back.
  • Coordinate the stakeholders with Demand, Field, Channel and other Marketing teams for the purpose of achieving marketing sourced and influenced pipeline goals through optimization of campaign performance including open rate, click-to-open rate, and form conversions
  • Coordinate with various stakeholders in order to make sure that all business requirements are met when templates are created and enhanced
  • Ability of building independent APPs
  • Experience in DMP/BlueKai
  • Experience in Data Management [Both structured and unstructured data, including online look-a-like data]
  • Experience in Data Collection, Data Classification, Data Analysis, Data Transfer and Scalability
  • Experience with other CRM systems e.g. Oracle Sales Cloud, Service Cloud, Siebel would be added advantage
Job Description:

We are looking for a Marketing Cloud Consultant.

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